English-Catalan dictionary. 2013.
Advertising Adstock — is a term coined by Simon Broadbent [Broadbent, S. (1979) One Way TV Advertisements Work , Journal of the Market Research Society Vol. 23 no.3.] to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also… … Wikipedia
Advertising Elasticity Of Demand - AED — A measure of a market s sensitivity to increases or decreases in advertising saturation. Advertising elasticity is a measure of an advertising campaign s effectiveness in generating new sales. It is calculated by dividing the percentage change in … Investment dictionary
advertising — Advertising in Spain is part of the international advertising scene, with the top twenty agencies being owned, with very few exceptions, wholly or in part by multinational groups. Most of these groups became established by acquiring or… … Encyclopedia of contemporary Spanish culture
saturation advertising — /ˌsætʃə reɪʃ(ə)n ˌædvətaɪzɪŋ/ noun a highly intensive advertising campaign ● Saturation advertising is needed when there are large numbers of rival products on the market … Marketing dictionary in english
saturation — sat|u|ra|tion [ˌsætʃəˈreıʃən] n [U] 1.) when an event or person is given so much attention by newspapers, television etc that everyone has heard about it ▪ The trial was given saturation coverage by the press. ▪ saturation advertising 2.)… … Dictionary of contemporary English
Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… … Wikipedia
Out-of-home advertising — Marketing Key concepts Product marketing · Pricing … Wikipedia
Strategy+Business — Infobox Newspaper name = Strategy+Business caption = Q1 2008 / Issue 50 cover of Strategy+Business type = Quarterly Business Periodical format = Magazine owners = Booz Company publisher = Booz Company foundation = 1995 editor = chiefeditor =… … Wikipedia
Business and Industry Review — ▪ 1999 Introduction Overview Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… … Universalium
Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… … Universalium
B movie — This article is about the film type. For other uses, see B Movie (disambiguation). The King of the Bs , Roger Corman, produced and directed The Raven (1963) for American International Pictures. Vincent Price headlines a cast of veteran character… … Wikipedia
